Privacy Policy

Last updated: November 8, 2026

This Privacy Policy explains how [Company legal name] ("Apello", "we", "us", or "our") collects, uses, and shares information about you when you visit our website, join our waitlist, or use our products and services (together, the "Services").

1. Information we collect

Information you provide. We collect information you give us directly, such as your name, work email address, company name, and job title when you join the waitlist, create an account, contact us, or request support. If you purchase a subscription, our payment processor collects billing details on our behalf.

Information collected automatically. When you use the Services, we automatically collect certain information, including your IP address, browser type, device information, pages viewed, referring URLs, and the dates and times of your visits. We collect this using cookies and similar technologies.

Information from connected platforms. If you authorize Apello to work within third-party platforms such as advertising accounts, ecommerce stores, CRMs, or automation tools, we access and process data from those platforms as needed to provide the Services, in line with the permissions you grant.

2. How we use information

• Provide, operate, maintain, and improve the Services.
• Manage the waitlist and contact you about access.
• Create and manage accounts and process payments.
• Respond to requests, questions, and support needs.
• Send service updates, security alerts, and administrative messages.
• Send product news and marketing, where permitted by law. You can opt out at any time.
• Monitor usage, prevent fraud and abuse, and protect the security of the Services.
• Comply with legal obligations and enforce our agreements.

3. Customer Data

Data that our customers submit to or process through the Services, including data from connected platforms ("Customer Data"), is processed on behalf of and under the instructions of the customer. For Customer Data, we act as a service provider or processor, and the customer is the controller. Our handling of Customer Data is governed by our agreement with the customer, including any Data Processing Agreement. We do not sell Customer Data, and we do not use it to train models made available to other customers.

4. How we share information

We do not sell your personal information. We share information only in the following cases:

• Service providers. With vendors who perform services for us, such as hosting, data storage, analytics, email delivery, and payment processing, under contracts that limit their use of the data.
• Connected platforms. With third-party platforms you choose to connect, as needed to carry out the actions you authorize.
• Legal reasons. When we believe disclosure is required by law, regulation, or legal process, or is needed to protect the rights, property, or safety of Apello, our users, or others.
• Business transfers. In connection with a merger, acquisition, financing, or sale of all or part of our business.
• With your consent. When you direct us to share it.

5. Legal bases for processing

If you are in the European Economic Area, the United Kingdom, or Switzerland, we process personal information on the following legal bases: to perform a contract with you, for our legitimate interests in operating and improving the Services, to comply with legal obligations, and with your consent where required.

6. Cookies

We use cookies and similar technologies to keep the Services working, remember your preferences, and understand how the Services are used. You can control cookies through your browser settings. Disabling some cookies may affect how the Services work.

7. Data retention

We keep personal information for as long as needed to provide the Services and for the purposes described in this policy, unless a longer period is required or permitted by law. When we no longer need it, we delete or anonymize it.

8. Security

We use administrative, technical, and physical safeguards designed to protect personal information, including encryption in transit and access controls. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

9. International transfers

We may process information in the United States and other countries where we or our service providers operate. Where required, we use appropriate safeguards for international transfers, such as Standard Contractual Clauses.

10. Your rights and choices

Depending on where you live, you may have the right to access, correct, delete, or export your personal information, to object to or restrict certain processing, and to withdraw consent. California residents have the right to know, delete, and correct personal information and to not be discriminated against for exercising these rights. To make a request, contact us at [[email protected]]. We will verify your request and respond as required by law. You may also lodge a complaint with your local data protection authority.

11. Children's privacy

The Services are intended for businesses and are not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has given us personal information, contact us and we will delete it.

12. Changes to this policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by updating the date above and, where appropriate, by email or through the Services.

13. Contact us

[Company legal name]
[Street address]
[City, State, Postal code, Country]
[[email protected]]